Pray.com collects data about its users in multiple ways. According to its privacy policy, the company records detailed information about users, including their physical location, the links they click on, and the text of the posts they make. Then, it supplements that information with data from "third-parties such as data analytics providers and data brokers," which can include "your gender, age, religious affiliation, ethnicity, marital status, household size and income, political party affiliation and interests... geographic location, and Personal Information." The policy also says Pray.com shares users' personal information, including identifiers that link their activity to specific devices, with "third parties" for "commercial purposes."
If only we had a nationwide data privacy protection law.