Josh has a problem, you see Josh has learned how to make sites that are both scalable and reliable. So he's puzzled why companies "whose downtime interfaces (Twitter) are more well known than their uptime interfaces" get all the attention, respect, and money for being failures. Just doing your job doesn't make you a hero. You need these self-inflicted wounds in-order to have the war stories to share at conferences. They get the attention. Just doing your job is boring.