Our brains have two basic problem-solving strategies. Exploitation means taking advantage of what you already know, concentrating deeply on a current task to optimize performance and efficiency. Exploration means taking a step back from the task at hand to allow your mind to roam flexibly among alternatives.
Entrepreneurs appear to be more able to invoke both the logical and creative parts of the brain simultaneously when engaging in exploration than others tested in the study, though they were not actually any more likely to engage in exploration.